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A Day in Your Client’s Shoes: The Empathy Map

In Adaptimist Blog Post by A. Geoffrey CraneLeave a Comment

In my last post, I talked about techniques you can use to design marketing messages to attract your ideal client. I even gave you a Google Sheet that you can use to think through the broad challenges and opportunities that …

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Designing your ideal coaching client

In Adaptimist Blog Post by A. Geoffrey CraneLeave a Comment

If you’re just getting started as a coach, or even if you’re trying to reach a broader client base or bring new prospects into your sales funnel, you’re sooner or later going to have to try your hand at marketing. …

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The hullaballoo about marketing anxiety

In Adaptimist Blog Post by A. Geoffrey CraneLeave a Comment

Photo by cottonbro on Pexels.com So you’ve started coaching and you’ve had your first couple clients. The sessions were amazing! You just know you’ve really found your calling and this is the kind of work you want to do for …